Adlive - Digital Signage
AdLive …
AdLive is a software system for construction of a Digital Communications channel with the client In the scope of Digital Signage.
This innovative solution allowing remote emission of audiovisual contents in an attractive, dynamic form on plasma screens, monitors or projectors located in a place directly connected with a given transmission.
Application
AdLive allows construction of visual carrier electronic networks in public places for transmission of advanced advertising, information or entertainment contents at any planned time.
AdLive has no rigid framework, it is an elastic, versatile and mobile system finding application in:
- Advertising
- Information
- Promotions
- Trainings
The transmission will take place where expected by the client: in shopping centres, service points, banks, offices, museums, petrol stations, fairs, stadiums, pharmacies, railways stations, airports, scientific centres, municipal transport means or in taxi networks.
AdLive allows checking of advertising campaign effectiveness.
AdLive features
- AdLive is managed through a web browser;
- Communication between terminals and the server uses the https protocol, making it safe as electronic banking;
- AdLive has an extended user authorisation module, precisely determining what a given person can do in the application. It also has functionality of allocating authorisation to files, their placement, distribution or acceptance for display;
- AdLive allows assigning terminal/s to specific locations, so that materials reach where they are assigned. One material can be displayed on all terminals, or on each one or separate material on different groups of terminals;
- AdLive supports all popular video/graphics formats such as: *.mpg, *.avi (also DivX and Xvid), *.wma, *.jpg, *.bmp and others;
- AdLive possesses picture scaling functions;
- AdLive has an extended schedule mechanism; it can be assigned to each file, playlist, frame or also systems. This allows precise determination of which material at a given time is to be displayed on terminals;
- AdLive allows nesting of a playlist in playlists;
- All information on displayed contents is logged to xml files, allowing preparing of any type of report;
- AdLive has a monitoring function, thanks to which we obtain information on correctness of equipment functioning, as well as information on correctness of displaying proper materials;
Advantages
- increase of advertising effectiveness by emission in the retail location;
- increase of profits due to effective advertising in the retail location, 70% of purchase decisions are undertaken in the retail location;
- increase of attractiveness among clients by:
- presentation and current updating of promotions
- presentation of possibilities of use of the promoted product
- informing on prizes, competition results
- emission of data on currencies, the weather or sports
- change of the appearance of museums or offices through an interesting multimedia transmission;
- limiting training costs, due to possibility of transmission in the AdLive network.
Detailed information can be obtained by sending an enquiry or direct contact with us.
Realisation of the AdLive project was cofinanced from structural funds as per sub-measure SPO WKP 2.2.1.
